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Accurist has led the way in making watches of exceptional quality, style and reliability for almost 70 years. Launching in 1946 from their premises in London’s Clerkenwell district, Asher and Rebecca Loftus established Accurist with the intention of creating a brand name of lasting value.

In an effort to increase market share during the 1960s and to position Accurist as a national brand in a somewhat conservative market place, Accurist broke out of the traditional watch advertising mould by producing a T.V. Campaign which was aired regularly on “Sunday Night at the London Palladium”. This was probably the most widely viewed television programme of its day.

Accurist has gone from strength to strength and has been crafting watches that are full of British design and style which represent exceptional value for money. This ethos has never changed but the world around has and so the brand is delighted to present itself in a fresh new way. Accurist’s heritage is rich and combined with a razor sharp viewpoint, the brand is constantly on the lookout for inspiration which will lead to new and exciting designs. 

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